CFO Advisory & Fractional Controller Services
You built this business to create freedom.
Your finances should help you get there.
Hayden CFO Advisory helps business owners gain financial clarity and strengthen cash flow so they can grow their business with confidence.
The problem
That's not a you problem.
That's a clarity problem.
You're good at what you do. Really good. But somewhere between landing clients, managing your team, and trying to actually run the business, the financial side of things turned into a slow leak you can't quite find.
Maybe you're watching the numbers but not sure what they're telling you. Maybe you know revenue is up but you're still anxious about next month's payroll. Maybe you're growing, and somehow that's made things feel less stable, not more.
That's not a you problem. That's a clarity problem. And it's exactly what we fix.
Your Guide
You need more than a bookkeeper. You need a strategist.
Hi, I'm Caleb Hayden. I work with business owners who are ready to stop reacting to their finances and start making decisions from a place of clarity.
I'm not here to hand you a report and walk out the door. I'm here to help you understand your business the way a seasoned CFO would, without the full-time price tag. We'll identify the exact drivers of your revenue, profit, and cash flow, build a plan around them, and make sure you always know where you stand and where you're going.
Think of it like this: most business owners are out there with a weed-eater, whacking away at whatever's in front of them. What I do is help you step back, look at the whole garden, and figure out how to make it grow sustainably — for the short-term and the long haul.
Services Snapshot
Two ways to work together.
CFO Advisory
For growth-stage business owners who need a strategic financial partner. We get into the real numbers, build the roadmap, and make sure every decision moves the needle.
Fractional Controller
For business owners who need clean, reliable financial infrastructure without hiring a full-time controller. Stable, consistent, and built to grow with you.
The Clarity Path
There's a process behind every engagement.
Every client goes through what I call the Clarity Path — a structured framework designed to identify the specific levers in your business and build a plan around them. It's not generic advice. It's your numbers, your business, your next move.
When you know which driver of revenue, profit, or cash flow to focus on, everything gets simpler. That's the whole point.
Social Proof
What clients are saying.
"I am sending this email separately to thank you for such a wonderful execution of 'courting' and converting our mutual client. I don't know how you managed all of the uncertainty and presented it so well, but you did, and they are pleased. Thank you and congratulations!"
H.P.
Founder, Brokerage & Property Management Firm — Bay Area, CA
"A wonderful company with exceptional service! Through Caleb's coaching, I achieved the clarity and direction I needed to have a robust framework for marketing and business growth!"
A.R.
Founder and Clinical Director
"When I was starting my business, Caleb played a crucial role in setting everything up, including forming my limited liability company. He understood all the ins and outs of the process and handled every detail with care. His attention to detail and strong grasp of business and financial matters made a tremendous difference for me."
J.J.
Business Owner
"Caleb is skilled at finance and accounting. He is committed to self education. Would highly recommend him for your finance and accounting needs."
P.B.
CEO
"Caleb has been excellent to work with! He is prompt and informative. I look forward to working with you more in the future!"
T.Z.
Real Estate Consultant
"You are incredibly thorough in your work, and a true professional."
S.S.
Tech Company Founder
Not sure where to start?